Step one: Establishing
for guaranteed goal achievement provided in
this book evolves from the experiences and teaching of
Andrew Carnegie, the world's first billionaire, and from
the teachings of Carnegie's protege', Napoleon Hill, my
teacher, and the father of motivation here in America.
spent twenty years interviewing over 500 of
the most amazing human beings who were living here in
America during the early two decades of the century. His
list included people like Henry Ford, William Wrigley,
John Wanamaker, James Hill, Statler, Curtis, Eastman,
Teddy Roosevelt, Jennings Bryan, Charles Schwab, John D.
Rockefeller, Thomas Edison, Woolworth, Dollar, Woodrow
Wilson, William Howard Taft, Clarence Darrow, Luther
Burbank, J. Pierpont Morgan and Harvey Firestone. Over
500 people of that caliber!
invested twenty years interviewing these
giants over and over again. He then took all that he had
compiled and created powerful teachings, including his
best-selling book: THINK AND GROW RICH; other books,
and courses. It is estimated that over 100,000,000 people
have studied these teachings.
twenty years since I was associated with
Napoleon Hill, I have imbued myself with all that he had
acquired from his research with those phenomenally
exciting people in the early part of this century. I
have also studied every major religion, every major
philosophy -- all of the master teachings of the ages!
As a result of all this, the System provided in this book
is, in my opinion, the most powerful success program that
has ever been taught or published in all of the history
of the world.
THE FIRST STEP
to guaranteed goal achievement is called:
definiteness of purpose. Of the seventeen steps that you
and I will study together, the first, and most important,
is definiteness of purpose. Your main purpose in life.
What your life is all about. What it is that you intend
to do to make an impact on yourself, those around you,
and your country, even the world.
Think of this
purpose as a star upon which you set and
steer your life course! Think of it as the compass, the
magnetic pull. Think of it as the rudder. It's used to
guide you to a definite, distinct destiny. The world
stands aside for the person who knows where he or she is
going! Therefore, we must know exactly where it is we
have decided to go.
What is life
all about for you? What excites you? What
is your burning desire? What do you want more than
anything else on earth? Realize that "whatever the mind
can conceive and believe, the mind can achieve." Memorize
that phrase and say it silently over and over again,
imbedding the phrase into your subconscious mind. The
world stands aside for the person who knows where he is
System is based upon ideas. There is nothing
more powerful than an idea! You have heard it said that
there is nothing more powerful than an idea whose time
has come. When the world is ready to accept and act on
an idea, everything materializes ... moves in conjunction
... flows in the correct direction to bring that idea
into actuality, in the lives of those of us who are
ready. An old Oriental proverb says: "If you would
plant for days, plant flowers. But if you would plant
for eternity, plant ideas."
part of this step, and each of the
remaining sixteen steps, is already within you, deep
within you, awaiting an awakening. Working together, we
can awaken your tremendous power. A great ship suddenly
starts its engines and ever-so-slowly, with sputtering at
first, and then working into a roar of power, moves from
wherever it sits at the moment to wherever on earth it is
directed to go. There is an even greater (but similar)
power that lies within us, because within us is a
connecting link with all of the universal intelligence
You are ready
-- or you would not be reading this book.
You are ready and this is the moment! An evolution is
beginning now in which we will feel more powerful; in
which we will utilize the ideas that are around us and in
us. For this to transpire, there are several major ideas
that we must understand. Let me single them out, one by
The first major
idea to work on is this: that the
starting point of all personal achievement is the
adoption of a definite major purpose, and a plan for its
attainment. Just this alone will automatically produce
all of these advantages:
* Self Reliance
* Personal Initiative * Increased
Imagination * Increased Enthusiasm * More Self
Discipline * Better Concentration
All these advantages
will be "bonuses," from this first
idea. You will become better at budgeting time and
money. You will move toward greater specialization in
your work. You'll grow more aware of opportunities.
You'll develop a greater capacity for decision-making.
This last benefit, incidentally, is extremely important.
One of the greatest weaknesses of all human beings is
You must learn
how to make decisions. Make a decision
every day, and stop worrying about whether it is the
right decision. Practice making small decisions, and
greater decisiveness will start evolving within you.
There is no need to be overly concerned about making
To this day
Babe Ruth's strike-out record stands. He
struck out so many times because he was always swinging,
but in always swinging, he also hit 735 home runs. Go
for it! Know that you, too, will get your share of home
major idea in definiteness of purpose is that
all individual achievements are the result of a motive,
or combination of motives. And the three most powerful
motives behind our actions are: love, sex, and the
desire for material gain. By taking those three, working
on them, and combining them, the combined emotion will be
a powerful motivating force.
greatest of all motivating forces should be
love. Everything we do should be based on love; love of
one's self, love of mankind. (Jesus Christ gave us two
commandments and both of them were love).
The third major
idea is that any dominating idea, plan or
purpose held in the mind through repetition of thought
and "emotionalized" with a burning desire is taken
by the subconscious mind and acted upon through whatever
means may be available. Any dominating idea, plan or
purpose! This is the crux of the entire step of
definiteness of purpose.
It is important
that you accept the reality that the only
thing over which we have complete control at all times is
our mental attitude. We have the right to control our
attitude, and to the degree that we control it will our
lives be all that we want. I have now given you the key
to exercising this control! I mentioned "burning desire."
A burning desire
is developed with enthusiasm.
Enthusiasm and burning desire are products of repetition.
Repetition. Repetition. Napoleon Hill called repetition
the mother of money. And I've now given you a second key
to exercising control.
major idea: any dominating desire, plan or
purpose which is backed by faith is taken over by the
subconscious mind, and acted on immediately. The key word
here is faith. Faith means nothing other than
acceptance. To the degree that you accept any idea, any
definite purpose, will it materialize.
The fifth major
idea: the power of thought is the only
thing over which any human being has complete,
unquestionable control. You can take control of your
conscious mind and use it as a selector, to select the
goals you want. Remember that the subconscious mind is
the respondent. It will respond to whatever suggestion
we give to it, in an emotionalized state. Get excited
about your purpose and your subconscious mind will act on
The sixth major
idea: The subconscious mind appears to be
the only doorway to infinite intelligence. It is our
connecting link with infinite intelligence ... infinite
power... infinite energy. Therefore, all of the universe
is available to us at any particular moment through the
use of our subconscious mind.
Think of the
subconscious mind as rich, black loam. The
seeds that we choose to work on through repetition are
implanted into that loam. The loam takes those seeds,
works upon them, feeds them, gives them all the
nourishment they need. The seeds break open, flourish
and give us a harvest after their kind.
major idea is that every brain is both a
broadcasting station and a receiving set for the
vibrations of thought. We are constantly transmitting
thoughts from one another, and the transmission is being
done by the energy that we are emanating through our
entire nerve network -- the communication network of the
body -- out through the nerve ends, called the synapse.
As we become
more filled with enthusiasm, love, desire
and other positive emotions, the transmission becomes
more powerful, more definite, and the results appear like
miracles. The brain may be so charged with definiteness
of purpose that it will begin to attract the physical
aspects of that purpose.
Each of us
is energy; each of us is electricity. That
electricity is magnetism. We are constantly attracting,
magnetizing to ourselves whatever it is we are
concentrating upon. If you're concentrating upon money,
you are magnetizing more money to you. As we become more
excited about anything, the energy that we are
transmitting goes out and magnetizes back precisely what
we've been concentrating on, and to the degree that we
were concentrating upon it. We are constantly attracting
whatever it is we are concentrating upon
Now, to the
application of definiteness of purpose! By
using the System provided in this book, you can gain full
control of your faculties. But the one thing that this
System will not do for you and cannot do for you is to
make up your mind for you! You have to decide what it is
that you desire to do with your life and what it is you
wish to contribute to mankind. You and you alone must
This is the
first step that begins the journey of the
rest of your life. Write out a clear, concise statement
of your major purpose in life. List the objectives you
want to attain. List the information and knowledge you
want to acquire. List the kind of work you want to do.
List the kind of person you want to be.
how much you want to earn each year and over a
lifetime. List the places you want to visit. Sign this
statement. Make it a legal document. Read it over every
morning and every evening. Think about it during the day.
Emotionalize each item in the statement. Visualize the
benefits that will come to you as a result of your
accruing all of these marvelous objectives.
said: "No one has ever been known to
succeed without applying the principle of definiteness of
purpose." Now you are being told to write down the
things you want to achieve. You are being told to write
out a plan by which you intend to achieve your definite
major purpose. You are now creating your own road map.
You must also
determine and define precisely what you
plan to give to humankind in return for the realization
of your purpose. I never cease to be astonished as I see
people of great intelligence who do not understand that
there is nothing in life that you can get without first
giving something for it.
is you want in life, start giving some and it
will come back to you. Ideas, emotions, words that you
speak and the actions that you perform are little seeds
that you are planting, and they come back to you as a
harvest. So if you're lacking something at this moment,
start giving something!
If you're lacking
money, start giving money. Whatever it
is you want in life -- plant some of it! Now, a major
caution: keep your definite major purpose private. if
you talk about it indiscriminately, you dissipate the
energy needed to make it come true. The steam that makes
the whistle blow will never make the engine go!
When you and
I talk much about our goals, that's steam
going out from us that can never be used to put us into
action and create the energy we need to achieve what we
want in life. And there is one more reason why you must
not talk about your major purpose: most people, not
wanting to do much with their lives, and therefore, not
wanting you to do much with your life either, will do
their best to discourage you.
All of the
ideas being shared throughout this document
were accumulated and used by Andrew Carnegie -- the
little uneducated boy who came from Scotland and became
the world's first billionaire by conquering American
industry! Napoleon Hill, the man known as the kingmaker
of millionaires, who spent decades interviewing the
giants of American business and statesmanship, and I, who
have spent a lifetime studying the master teachings of
the ages, have used these ideas to create absolutely
reliable methods of goal achievement.
I now urge
you to place appropriate importance on these
methods! Take appropriate action on these suggestions!
The result will be guaranteed goal achievement.